Zynga Ads+ packages 100 casual games for advertisers
The company reports combined reach above 100 million monthly consumers.
Mobile GamingAdvertising
Scores
Impact
86/100
Momentum
+43%
Confidence
92%
Why it matters
Curation offers brands a way to navigate fragmented game inventory.
Possible Industry Impact
Publishers may compete on engagement and brand suitability as well as scale.
Trend Analysis
Analysis: reported audience reach is a sales proposition, not proof of campaign returns.
Key Affected Companies
ZyngaTake-Two