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Close-up of a futuristic GPU board with glowing compute traces
HardwareTom's HardwareTrade pressAug 3, 2026

RTX 50 prices jump in South Korea as component costs bite

Tom's Hardware reports sharp South Korean retail increases across NVIDIA's RTX 50 range, with the RTX 5090 moving above $5,100 and shipments tightening ahead of the August reset.

GPUsMemoryPC GamingSupply Chain
Scores

Impact

95/100

Momentum

+49%

Confidence

87%

Why it matters

Price pressure appearing in another major PC market confirms that the component squeeze is regional, immediate, and capable of changing upgrade behavior.

Possible Industry Impact

Players may delay upgrades or trade down, board partners may protect inventory, and studios may prioritize older-GPU support and reconstruction technologies.

Trend Analysis

AI-driven memory and fabrication demand is increasingly setting the effective price ceiling for consumer gaming performance.

Key Affected Companies

NVIDIATSMCSamsungSK hynix